Smart Entertainment – general management for theatre and entertainment

Based in London’s West End, our focus is on making your show the artistic and commercial success it deserves to be. Our team’s experience encompasses West End, off-West End, national and international touring in over 75 productions. We work closely with international producers to bring first-class productions to the UK from around the world.

We have provided general management for some of the industry’s top producers and in recent years, our team have worked with Simon Friend Entertainment, Jamie Hendry Productions, Trademark TouringSonia Friedman Productions, Shakespeare’s Globe, The Royal Albert Hall and The Really Useful Theatre Company.

We are currently managing the international tour of Impossible, Much Ado About Nothing for The New English Shakespeare Company, concerts by London Musical Theatre Orchestra, the forthcoming UK tour of The Wind in the Willows the Musical, acting as executive producers for the 2019 revival of The Big House’s hit play Bullet Tongue, whilst offering consultant producer services to Royal & Derngate, Northampton where recent shows have included The Worst Witch, The Remains of the Day and Our Lady of Kibeho. Our accountancy team provided services on The Wipers Times and Trial by Laughter.


Peter Huntley Director
Callum Runciman Head of Operations



Smart Entertainment
13 Regent Street

T: +44 (0)20 3745 8780