About Us

Peter Huntley founded Smart in 2017 following a decade of self-producing and working for some of the UK’s most influential producers including Sonia Friedman Productions, Shakespeare’s Globe (where he managed the Globe’s touring productions), the Really Useful Theatre Company and Jamie Hendry Productions.

He was executive producer and led the general management teams for the Watermill production of Amélie (West End), Peaky Blinders: The Rise (Camden Garrison), Doctor Who: Time Fracture (West End) and The Great Gatsby (West End).

He has general managed productions including The Wind in the Willows on tour and at the London Palladium and A Christmas Carol at the Dominion. Peter was associate producer of Bend It Like Beckham at the Phoenix. 

He executive produced Grenfell (Channel 4), Grenfell: System Failure (Guardian Podcasts) and The Wind in the Willows (cinemas and BroadwayHD).

Other productions include: The Wipers Times (UK tour and Arts); Trial by Laughter (Watermill and UK tour); In the Next Room or the vibrator play (St. James); Lizzie Siddal (Arcola); Farragut North, Floyd Collins, Someone Who’ll Watch Over Me and The Belle’s Stratagem (Southwark Playhouse); As You Like It, Henry V, Anne Boleyn and Hamlet (Shakespeare’s Globe and international tours); Much Ado About Nothing (Wyndham’s); Legally Blonde (Savoy); La Cage Aux Folles (Playhouse); Jerusalem and All My Sons (Apollo).

Peter is a trustee of Hackney Showroom and, in 2020, Peter was interim executive director of Talawa Theatre Company. 

For Smart, Callum has worked across numerous productions. He was an executive producer on Grenfell (Channel 4) and provided management for the London Musical Theatre Orchestra and National Youth Theatre’s Storyfest in 2024.

Callum has previously worked for Creative Juice, Jamie Hendry Productions, Chichester Festival Theatre and Warwick Arts Centre. Past productions include: The Wind in the Willows (Palladium, UK Tour); Impossible (Noël Coward, UK & International Tours); Much Ado About Nothing (Dubai Opera); Neville’s Island (Duke of York’s) and Let It Be (Savoy, Garrick, UK & International Tours).

Callum also designs narrative-based puzzle games. He was a designer on HiddenCity’s real-world adventure game 007: Shadow of Spectre, and co-designed and illustrated Trouble in Folklore Falls, a series of games published by The Detective Society. He also consulted on game design for Disney+ brand activation events for the launch of Only Murders in the Building seasons 2 and 3.

Martin has worked as a management consultant in theatre and live entertainment for more than a decade. Notable engagements include acting as Executive Director for the new Boulevard Theatre in Soho, as Interim Finance Director for Theatre Royal Stratford East and as Executive Director for the Proscenium Entertainment Group. He has also provided production accountancy services for more than thirty productions in the West End and on tour during this time. In 2018, he founded Creative Juice, a company providing business support services to the cultural sector.

Prior to working as a management consultant, Martin spent three years in the general management office at Sonia Friedman Productions directly working on twenty-six productions in the West End and twelve productions on Broadway. He has also worked as General Manager for The Invisible Dot, Y Touring Theatre Company and Peter Huntley Productions.

Caitlin graduated from the University of Bristol with a degree in Theatre & Performance. She was most recently an Administrator at Shakespeare’s Globe. Caitlin began her career as an ASM working in Bristol venues including Tobacco Factory Theatres and The Loco Klub. She is a core-collaborator of artist collective PINCHY theatre, where she creates genre-bending theatre and live art events.

Previous productions include: Who’s Afraid of Virginia Woolf? (Tobacco Factory Theatres and Salisbury Playhouse); Mr Burns, A Post-Electric Play (The Loco Klub); Too Much Liberty (The Wickham , Bristol); Killing Time in Darkminster (Workshop, PINCHY theatre); and FLITCH (Workshop, Packham & Kealy).